Platform-Specific Expression Overrides

🚀 What's New

Introducing Platform Expression Overrides - a powerful new feature that lets you customize your brand voice for each social media platform while maintaining your core brand identity.

The Challenge

Different social platforms have different audiences, formats, and communication norms. What works on LinkedIn may feel too formal for TikTok, and what resonates on Instagram might not fit Reddit's culture.

The Solution

Now you can set platform-specific overrides for:

Verbal Style (with multi-select support):

• Sentence Structure
• Vocabulary Level
• Punctuation Style
• Emoji Usage
• Hashtag Style

Tone Dimensions:

• Energy level
• Formality
• Warmth
• Confidence
• Complexity

Key Features

• Toggle-based Overrides: Enable overrides only for the fields you want to customize
• Global Defaults: When you enable an override, it pre-populates with your global brand settings as a starting point
• Multi-Select Options: Choose multiple options per category (e.g., both "Short and punchy" and "Question-led" for sentence structure)
• Custom Values: Add your own custom options beyond the predefined choices using the new text input field
• Reset to Global: One-click reset to return any field to your global brand defaults

How to Use

1. Go to Social in your Brand Kit
2. Connect a social profile if you haven't already
3. Click the Platform Expression button (palette icon) on any profile card
4. Toggle on the fields you want to customize
5. Select options or add custom values for each field
6. Click Save Overrides

UI Improvements

• Darker Toggle Color: Updated switch components with a more visible dark green indicator
• Consistent Button Styling: Unified button appearance across all social profile actions
• Custom Input Field: New text input allows adding custom verbal style options