Web Intelligence Hub: Competitor Analysis and SEO Tools
🚀 What's New
The Web Intelligence Hub consolidates Social Profiles, Competitor Analysis, and SEO into a single tabbed interface — giving you a complete view of your brand's digital presence in one place.
✨ Key Features
Competitor Analysis with Firecrawl
Scrape any competitor URL to automatically extract brand colors, typography, logos, button styles, value propositions, social profiles, and design system details. All data is stored in dedicated database columns for easy access and export.
Expandable Competitor Cards
Click any competitor card to open a tabbed detail dialog with four sections:
- Overview — Edit name, description, tagline, and view the competitor logo
- Brand Identity — View and edit colors, typography, and color scheme
- Design System — Inspect button styles, spacing, and design framework details
- Social & Content — Manage social profile links and value propositions
All fields are manually editable, so you can refine scraped data or add information the scraper missed.
AI-Powered SEO Keyword Suggestions
A new backend function analyzes your brand kit context to generate relevant keyword suggestions. Use the accept/dismiss workflow to curate your SEO keyword list without manual research.
SEO Management
Manage your keywords and tags directly within the Web section, with a clean interface for organizing your search optimization strategy.
📍 How to Use
- Navigate to your brand kit and select the Web tab in the sidebar
- Switch between Social, Competitors, and SEO tabs
- Add competitors by entering their URL — data is scraped automatically
- Click any competitor card to view full details and make edits
- Use the Suggest Keywords button in the SEO tab to get AI-powered recommendations