What they do Content generators produce on brand text using the brand kit as context: brand voice, personality, governance constraints, target audiences, and (optionally) a selected AI persona.
Generators | Generator | Output | Cost | | | | | | Blog draft | Full blog post in the brand''s voice | 1 credit | | Monthly update | Recurring update / newsletter | 1 credit | | Brand story | Long form brand narrative | 1 credit | | Messaging framework | Structured positioning + pillars + proof points | 1 credit | | Ad copy | Short form ad variants across placements | 1 credit | | Prompt Builder | Custom prompt template with brand variables | 1 credit per generation | Model via Lovable AI Gateway (some generators are moving to larger models — check the generator''s UI copy).
Fields written Content generators do not modify the brand kit. Output is returned to the UI and can be copied, exported, or saved to a knowledge file.
Where to trigger it Brand kit → Content tab, or via a specific generator page (Prompt Builder, Messaging Framework Wizard). MCP equivalent , , prompts are available over MCP and use the same brand context.
The Messaging Framework Wizard and Prompt Builder are UI only today. Failure modes Thin brand context → thin output. Fill core (mission, description) and expression (tone, verbal style) first.
Governance conflicts → generator may refuse or warn; check the constraints on the governance tab.