What target audiences are Target audiences are the people your brand talks to.
In Brand Kit OS they live on the Audience tab of every brand kit at , and they feed downstream into AI generated content, exports (ChatGPT / Claude / Writer / MCP), and persona scoped prompts.
Each target audience is a persona card with ~45 fields grouped into 5 tabs: Basic — identity, demographics, professional context, personal background, visual identifiers Psychographics — goals, motivations, values, fears, aspirations Behavior — daily habits, information sources, influencers, technology usage, decision making style Product Fit — pain points, product fit, objections, decision criteria Funnel — awareness stages (cold, problem, solution, product aware) Two ways to create one A.
Auto detected during brand kit setup When you create a new brand kit from a URL, the workflow runs on the scrape and proposes audiences it found on the site.
You''ll see a dialog like this: <img src="/ l5e/assets v1/badb080b 0eda 4fbf bacf 7c893e6a91fd/target audience detected.png" alt="Target Audience Detected dialog showing a proposed persona" / Approving a detected audience creates a persona card with and queues background enrichment.
When enrichment finishes the card is populated across all 5 tabs. The persona''s (B2B / B2C) defaults to the brand kit''s ; you can flip it in the persona dialog header. B. Manual add from the Audience tab 1. Open the brand kit and go to the Audience tab. 2.
Click Add Target Audience . 3. The persona dialog opens on Basic . Fill at minimum: Name (required) Persona type — B2B or B2C (toggle in the header) 4. Save. A shell persona is created with . 5.
Optionally click Enrich This Persona on the card to have AI fill the remaining fields. The completion meter Every persona card shows an counter.
Cards below 100% get an Enrich This Persona button that runs augmentation — it only fills empty fields and never overwrites values you''ve already set.
Enrichment What it does Enrichment runs five sequential AI calls against the brand context (name, description, mission, products, scraped website content, and optional seed notes), each scoped to one tab of the persona: 1.
Basic (identity + demographics + professional context + personal background) 2. Psychographics 3. Behavior 4. Product Fit 5.
Funnel awareness Splitting into five calls guarantees full field coverage; a single call frequently truncates JSON before finishing all 45 fields. Cost 1 credit per enrichment , whether it''s the first run or a re enrichment.