Export Brand Context to Claude Export your brand kit as a structured file that Claude can use as a Project file or Skill file. This gives Claude persistent access to your brand context without needing a live MCP connection.
Live Access vs Static Export Before exporting, consider whether you need a static file or live access : | | Static Export | Live MCP/Plugin | | | | | | How it works | Download a file, upload to Claude Project | Connect once, always up to date | | Updates | Must re export after changes | Automatic — always reflects latest data | | Best for | Sharing with others, offline use, archival | Day to day AI workflows | | Setup | Export → Upload to Claude | Connect via MCP | Tip: If you want Claude to always have your latest brand context, use the Remote Connector or Cowork Plugin instead of exporting.
Export Formats Claude Project File A comprehensive markdown file designed to be uploaded as a Claude Project knowledge file. Includes all brand kit sections in a structured format. Claude Skill File A condensed file optimized for use as a Claude Skill .
Contains the essential brand context in a more compact format. How to Export 1. Open your brand kit in Brand Kit OS 2. Go to the Export tab 3. Select your export format (Project File or Skill File) 4. Choose which sections to include 5.
Click Export — the file downloads to your computer Using the Export in Claude As a Project File 1. Open claude.ai and create a new Project 2. Go to Project Knowledge → Upload Files 3. Upload the exported file 4.
All conversations in that project will have access to your brand context As a Skill File 1. Open Claude Desktop 2. Go to Settings → Skills 3. Import the exported skill file 4.
The skill will be available across all conversations Sections Available for Export Core — Mission, vision, brand story, promises Personality — Values, principles, traits, moods Expression — Tone of voice, verbal style, terminology Audience — Target personas with demographics and motivations Governance — Writing rules, behavioral constraints, compliance Products — Product/service details, pricing, USPs Personas — AI persona definitions with roles and rules Visual Identity — Colors, fonts, logos SEO — Keywords and tags Next Steps Set up live MCP access for always current brand context View all MCP tools available through live connections Plugin contents (v1.2) The downloaded ZIP now includes: — capabilities manifest (mcp, skills, hooks, agents, commands) — MCP server connection with your API key pre embedded; auto injects a entry when Leafpad is linked in Partner Integrations — session start hook that auto loads a brand summary — , — 5 agents including — , See Claude plugin structure for the full layout.