Creating Your First Brand Kit

    Step-by-step guide to setting up your brand kit

    Last updated: January 20, 2026

    Creating Your First Brand Kit

    Follow these steps to create and set up your first brand kit:

    1. Go to Dashboard - Click "New Brand Kit" button
    2. Enter Basic Info - Add your brand name and optionally your website URL for auto-import
    3. Complete the Overview - Add your logo, colors, and tagline
    4. Fill in Core Identity - Define your mission, vision, and brand story
    5. Set Personality - Add personality traits, values, and brand moods
    6. Define Expression - Configure tone of voice and verbal style guidelines
    7. Export - Generate custom instructions for your favorite AI tools

    Tips for Success

    • Start with your most essential brand elements first
    • Use the auto-import feature if you have an existing website
    • You can always come back and add more details later
    • Consider creating different personas for different use cases