Question 1

What is the difference between MCP, API keys, and OAuth?

Accepted Answer

API keys (bk_…) authenticate the MCP server and partner REST calls. OAuth is for third-party apps that connect via the authorization flow. MCP is the protocol Cursor and Claude use to list tools and fetch brand context. Base and Premium plans include MCP access.

Question 2

Which plan includes MCP server access?

Accepted Answer

MCP API access is included on Base ($19/mo) and Premium ($59/mo). The Free plan includes core brand sections and exports but not MCP.

Question 3

How do team roles work on a brand kit?

Accepted Answer

Each brand kit has members with roles: owner, admin, editor, or viewer. Editors can change brand content; viewers are read-only. MCP write tools require owner or admin on that kit.

Question 4

What export formats does Brand Kit OS support?

Accepted Answer

ChatGPT custom GPT instructions, Claude Skill bundles (SKILL.md + references), Markdown ZIP, and Prompt Builder templates on Premium. All exports use your live brand kit data.

Question 5

How do tokens work and do they roll over?

Accepted Answer

Tokens power AI actions like website scrapes, persona generation, gap fill, and GPT export. Each plan includes a monthly allowance; unused tokens do not roll over. You can buy token packs from billing settings.

Question 6

What is Ghost web publishing?

Accepted Answer

The Web section lets you connect Ghost CMS per brand kit to sync blog content. It keeps publishing tied to your brand context—not a generic one-off prompt.

Question 7

What happens if I cancel my subscription?

Accepted Answer

If you cancel, your account will revert to the free plan at the end of your billing period. You'll retain access to 1 brand kit and core features. Your data is never deleted — you can upgrade again anytime to regain access to all your brand kits.

Question 8

Can I manage multiple brands?

Accepted Answer

Absolutely. Brand Kit OS is built for agencies and consultants managing multiple brands. The Base plan supports up to 3 brand kits, and the Premium plan offers unlimited brand kits with a unified dashboard.

Question 9

What export formats does Brand Kit OS support?

Accepted Answer

Brand Kit OS supports exports to ChatGPT custom instructions, Claude project files, MCP server endpoints, PDF brand guidelines, JSON/YAML for developers, and more. You can also generate messaging frameworks and knowledge files for AI consumption.

Question 10

Can I collaborate with my team on brand kits?

Accepted Answer

Yes! Brand Kit OS supports team collaboration with role-based access control. You can invite team members as viewers or editors, and manage permissions per brand kit. The Premium plan includes unlimited team members.

Question 11

Is my brand data secure?

Accepted Answer

Yes. Brand Kit OS uses enterprise-grade encryption for all data at rest and in transit. Your brand assets are stored securely and never shared with third parties. We are SOC 2 compliant and offer role-based access control for team collaboration.

Question 12

How much does Brand Kit OS cost?

Accepted Answer

Brand Kit OS offers a free plan with 1 brand kit and core features. The Base plan is $19/month with 3 brand kits and advanced features like social profiles and visual assets. The Premium plan is $59/month with unlimited brand kits, team collaboration, and MCP API access.

Question 13

How does Brand Kit OS integrate with ChatGPT and Claude?

Accepted Answer

Brand Kit OS exports your brand kit as custom GPT instructions, Claude project files, or via MCP (Model Context Protocol). This means every response from your AI tools automatically follows your brand voice, terminology, and guidelines without manual prompting.

Question 14

What is an AI-native brand kit?

Accepted Answer

An AI-native brand kit is a structured set of brand guidelines specifically designed to be consumed by AI tools like ChatGPT, Claude, and Midjourney. Unlike traditional PDF brand guides, it includes machine-readable voice, tone, personality, and visual identity data that AI agents can use to generate on-brand content automatically.

Question 15

How long does setup take?

Accepted Answer

Most teams are up and running in under 30 minutes. Our AI-powered setup wizard guides you through brand kit creation and platform connections.

Question 16

Can I integrate Brand Kit OS with my existing tools?

Accepted Answer

Yes! We have native integrations with 50+ platforms and comprehensive APIs for custom integrations. Our developer team can help with complex setups.

Question 17

What is an MCP server and why do I need it?

Accepted Answer

MCP (Model Context Protocol) is the new standard for AI agent integration. Our MCP server means your brand automatically works with ChatGPT, Claude, and other AI tools without manual setup.

Question 18

How is Brand Kit OS different from Canva's brand kit?

Accepted Answer

Canva's brand kit is limited to their platform. Brand Kit OS works across 50+ platforms and includes AI agent integration, automated compliance checking, and developer APIs that Canva doesn't offer.

Frequently Asked Questions

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